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Vivid Entertainment Makes Push in the VR Porn Market

Bill Asher, Vivid

Based in Southern California, Bill Asher has guided Vivid Entertainment for nearly two decades, overseeing the company’s growth into a market-leading position in the adult content industry. Bill Asher maintains a strong involvement in defining industry trends and is currently pursuing expansion in the virtual reality sphere.

In October 2016, Vivid Entertainment announced that it was considering turning Kim Kardashian’s well-known sex tape into an immersive VR experience. The video starts with the viewer watching the real Kim Kardashian from a clip from the original Kim Kardashian Superstar movie and then transitions to a lookalike model who takes the action to the next level.

The innovative offering arrived within a rapidly expanding VR porn market, with Pornhub Insights singling out Asian regions such as Hong Kong, Thailand, and the Philippines as leaders in terms of market penetration. Particularly popular among millennials, VR porn is poised to become the new norm among viewers seeking a more intimate experience, in which the boundaries blur between what is real and what is entertainment.

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