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A Synergistic Partnership Between Vivid Entertainment and MGT Sports

Bill Asher, Vivid

Serving as Vivid Entertainment, LLC’s Co-Chairman and Co-Owner, Bill Asher is known for his pioneering role in positioning hard core porn for a mainstream market. In recent years, Bill Asher and his colleagues have positioned the company at the forefront of virtual reality porn and have also expanded into daily fantasy sports wagering. In 2014, MGT Capital Investments, Inc. announced that Vivid Entertainment, LLC and MGT Sports has entered into an exclusive partnership agreement.

As owner of DraftDay.com, the world’s 3rd largest daily fantasy sports wagering platform, MGT Sports is a leader in the skill-based gaming sphere. The partnership takes advantage of a daily fantasy sports ecosystem that has emerged in recent years as a mainstream, multi-billion-dollar industry that has secured deals with major sports leagues such as the NHL and NBA. Also in the mix are pay-to-play sites operated by major media entities such as Sports Illustrated.
The partnership was described as beneficial to both parties, as adult content accounts for nearly one-third of the bandwidth use on the Internet and Vivid Entertainment is a major driver of unique online traffic.

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